Top 8 techniques that resuscitate dying brand

One of the main reason brands Fail and die eventually is competition. There are many other brands out there who are providing the same services or selling the same products like you. But the difference is they are good at selling their brands. Nowadays, digital marketing is extensively used to sell any product and for a very long time Companies have made it compulsory to have a website right from the beginning. 8 to 10 years back the websites made were pretty simple and consisting of a few pages. And there was no such use of a website other than a brief description of the company’s products and services.

Nowadays, Websites play a key role in the growth of any Brand. A website is not just used to display some static information. Today the websites are designed to keep the visitors engaged. There are different ways to convince the visitors to come again and again to the website ultimately making them permanent website visitors and customers as well.

In this article, we will describe 8 techniques that will help you to improve your web design. So, you will be able to increase Fan base/customers and give a new life to your Brand.

Make a Plan

You don’t need to start the designing right away, make a plan first or if you are hiring someone to Redesign your website you need to have a good discussion with the designer. Every business is different so it is yours so you should have to make a strategy specifically related to your business. The easiest way to start the planning is to look for your competitor websites, those websites which are very famous and doing good. For example, if your brand is related to web development than search for “web development company” or similar keywords on Google You will find a lot of websites and by looking at those websites you can get a good idea of how to improve your Website design.

Check out the blog if you want to know how a website increase your sale in 2019

Use motion and animation with intent

Last but not least, we’re going to talk about animations. Just like all visuals, animations in the form of galleries and slideshows can be a fantastic addition to your website, but what you need to keep in mind is that these are not the only animations that can be found on a site. There’s eight of them, including loading animation (which is there to annoy us all), hover, scrolling, background, and so on. A lot of work goes into creating animations that look good, but once they’re done the right way, your visitors and website will thank you for it.

White Background and spaces in web design

using white space is always a good practice to keep a calm layout of the website. Studies have shown that a website with a white background, keeping space in the left and right margins and in between the paragraph increases readers comprehension by 20%. Adding white spaces will make the webpage look simple and elegant. Also, you can put “call to action” buttons in between more easily.

Easy Navigation

Almost every website has the main menu on the top header, which serves a major role for the visitors to find what they are looking for and it also helps to improve the search engine ranking of your website. You need to keep minimum tabs in the main menu, which will be easy for the visitors to navigate. You can put more tabs in the dropdown menu, for example, you can make one tab of “services” and then list down all the services in the dropdown.

It is a very good practice to keep all the page links in the footer that you think is very important for the visitors to read, in case they have any doubts about your Products or services such as terms of use, privacy policy, copyrights, etc.

Improve website loading speed

Website page loading speed is one of the most important things you need to care about. if your website is taking more than 2 seconds to load, than there are high chances the visitors will run away from your website. You can visit the following website to check your website load time.

Pingdom

Gtmetrix

There are different methods to improve website speed. First thing you need to optimize Page size by decreasing the size of images, videos, and animations. The code of your web page must have to be as simple as possible for the browser to load it easily, for this You need to minify HTML, JavaScript, and CSS. Use a good hosting service for your website as well.

Social Media Integration

In the past decade, social media had a major influence in the world of the digital world. There are about 800million active users on Instagram and 100 million daily users on twitter. So, having your brand page on all the major social media platforms such as Facebook, Twitter, Instagram, etc. you can then post interesting content on the social media pages. Convince the individuals to like your page and then eventually you can make the theme to visit your website. Social media marketing is considered a very beneficial method to bring relevant traffic to your website.

Call to action and popups

Call to action buttons are very useful. This helps to keep the visitor engaged on your website. After reading an article or reviewing your services details you can put a button “signup now its free” or “download documentation”.

You can also convince your customers to purchase your products or ask for a consultation right away by using buttons like “buy now” or “get a quote”.

The same thing you can do with a popup button. A popup appears on the page after some time the page has been loaded, depending upon the settings you made. Popup Buttons usually blurs all the page and opens a small box with a heading, some text and a Call to action button. This takes all the attention of the visitor, which is very effective most of the time but some times visitors get annoyed by too many popups, so you need to be careful.

Email Sign Up Forms

Email signup form forms are helpful to develop a mailing list of relevant visitors. Later on, you send can promotional Emails and discount coupons that will be very helpful to increase your sales.

But You will need to make sure that the email signup form you have displayed is visually prominent and you also need to offer proof and promise to your visitors that you will not use the email for spamming and to junk mails.

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